Ayrton Senna, one of the greatest F1 driver of all time (Ask Schumaker about it, hah!), was the star for this project.
Long gone, to our sorrow, Ayrton Senna left his mark on the hearts of every Brazilian. His family started his dream, founding an institute in his name. The Ayrton Senna Institute takes care of education for almost a million children.
Our solution was to use an innovative epistemology created by me, called Ontofractology, to modularize the interface and design content per user access as the relationship between user and portal improves.
The project also included new information architecture, experience flows, and UX/UI design.